In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid…literally.

Chandler Smith is shooting to be the fittest man on Earth in 2022. Against all odds, this young man is chasing greatness and we think he has what it takes.

Nick Newell is a professional American mixed martial artist with an amazing story.

Brian MacKenzie is an expert in the development and application of custom protocols to optimize human health and performance. His work harnesses and integrates respiratory, movement, strength and endurance-based training approaches to elicit unprecedented positive results. His protocols have been used to accelerate and raise both mental and physical performance in world-class Olympic and professional athletes, top executives, and operators, as well as to improve the health for people suffering from various chronic illnesses.

Dr. Andy is a tenured Professor in the Center for Sport Performance at CSU Fullerton. He was born and raised in beautiful Rochester, WA and is a die-hard Seahawks, Huskies, & Mariner fan. RIP Sonics. As a youth, Andy played every sport at his disposal, excelling at Football, Basketball, Baseball, and Track & Field. While not playing, he worked at grocery stores, gas stations, hay fields, blueberry farms, and in the road construction business. It was during this time he discovered Strength & Conditioning.

Markus started from the bottom now we here ;) Entrepreneur. As a former gym owner he built, ran and eventually sold CrossFit Active Performance - which was voted the #1 CrossFit gym in Orange County (southern CA) several times. He has been helping gym owners build their businesses for 11 years. He's helped launch and grow the non-profit Barbells for Boobs. Markus developed the website and marketing platform that helped launch Reebok CrossFit ONE, and then the first 25 Reebok affiliates all over the world.