Thanks to business coach Markus Gerszi for explaining this concept to Conquer back in the day. We wanted to share this amazing framework to any of you coaches and gym owners who are listening to this show.

Dan Pope works as a physical therapist to help get people out of pain, and creating plans to help them get back to training. He teaches people how to perform movements safely and efficiently.

Michael is the founder/CEO of Nova 3 Labs - nutritional consulting and supplement company directed at performance-based athletes.

Aaron Guyett, M.A., B.S., CSCS, FRAs, FRCms Master Coach & Education Director Aaron Guyett is a husband, father, Living.Fit Master Coach, Marine Corps Staff Sergeant, and the founder of Battle Ropes Education & Leaders of Leaders.

Chad is the owner and founder of Juggernaut Training Systems, as well as being one of the most highly regarded strength coaches and athletes of the modern era.

Dave is a former collegiate gymnast. He now works as Sports PT, strength coach, gymnastics coach, and runs an educational company called SHIFT.